Nobile 1942 was created by the third generation of a family dedicated to the world of perfume. The basic brand principles embody a sensitivity to beauty, accurate details, experimentation and quality.

The courageous endeavour of Nobile1942 is to seek out artisans in Italy in order to discover and offer their customers something “new” in the field of Italian perfumes. The creations of Nobile 1942 reveal this ongoing passion and dedication to seeking out and highlighting Italian good taste on a daily basis.

Nobile 1942 is one of the few companies that produce artisanal products and package them by hand with care and attention.

Alongside traditional Italian ingredients such as Sicilian lemons and Florentine Iris, the firm purchases the best raw materials directly from the places where they originate.

Massimo Nobile and his wife Stefania share this passion and they are always on the lookout for exclusive materials and processes. Their most exclusive packages use damask silk from Lorsica, Florentine leather, blown glass from Altare and filigree from Campo Ligure – considering several areas of Italian excellence.

If you would like to know more about or see our Nobile 1942 perfume collections, visit us at Boutique Daniele Giovani Milano, in Corso Genova 13 in Milan, Mondays from 3:30 to 7:30 p.m., Tuesdays – Saturdays from 10:00 a.m. to 2:00 p.m. and from 3:30 to 7:30 p.m.

For an appointment or other requests please call 02 89415079 or send an email to