• Since the time of your High Schools you were attracted to the world of fashion and you wanted to take up the profession of model, can you tell us how this desire was born?
It was the end of the 90s, the time when the world of the catwalk was seen by everyone as a spectacle. I was enchanted by it. The “catwalk” was the center of stardom, I was fascinated by it and I would have liked to be part of it. I could count on a height of 1.84m and a 42 of foot. In those days there was a lot of xenophilia and I had a look that many called North American.
• What did you do to start this work?
In April 2000, at the age of 16, I looked for an agency to prepare for this job. I was given a casting and they decided to accept me. First of all, I attended a bearing course linked to the fashion show. My teacher was Daniela Mantegazza, a former model, who made me understand and know what revolved around the world of fashion. As mentioned, there was a lot of xenophilia at the time and an Italian name wasn’t going to be very successful. An Anglo-Saxon would have been better but I felt more like a French name and I chose “Daniel Besson”. Even now some call me that …
• What did you gain from this experience?
It was a very important and intense experience because it made me understand that the fashion world has a broad structure and includes many figures. The wearer’s work was very interesting but I felt the need to express my creativity more and for this I decided to study fashion design.
• How did you prepare to enter this world?
Among the various fashion schools there are institutes, professional courses and universities, a very composite world in which it is not easy to find your way. After having consulted the programs of many schools, I decided to enroll at the Politecnico di Milano, because it offered an innovative degree course in fashion design. Entering was not easy, in fact there was a very complex entrance test, the applicants were very numerous and only 150 were accepted per year. I didn’t study much to enter but it shows that I had chosen something that really belonged to me and so I passed the test. They have been three very hard but useful years because they have given me the opportunity to get to know the design world of design and all the phases that make it up. I then attended a style course in Paris, at École Esmod, the oldest fashion school in the world, where I refined my taste in an international vision.
• Do you think the schools you attended have given you sufficient training to carry out an activity in this sector?
Since the creation of fashion is necessarily linked to the commercial sphere and fashion design should not be confused with art, I decided to enroll at the IULM University where I specialized in Marketing and Communication for fashion, themes that I have also studied in a Master level course at the IED in Milan. At this point I thought I had a good basic education.
• How did you come up with the idea of a boutique and a boutique where culture peeps out everywhere?
The concept of a multi-brand boutique has always fascinated me because it gives the possibility to create meanings starting from other meanings. I have always liked to create my own recognizable and well-identified style starting from other styles. I like the Boutique because it is a “place” unlike other shops which are “non-places”. Culture is part of fashion because the concept of creation is inherent in fashion.
• Why did you choose to dedicate yourself to accessories, what do you think they represent for a woman?
Coming from the culture of the Polytechnic, where fashion finds its maximum expression in accessories, the choice is almost inevitable. I think that accessories are an extension of herself for a woman, a way to express herself and highlight her figure and personality.
• You have chosen to deal exclusively with Made in Italy. Do you want to explain the reasons?
Made in Italy is a brand itself that mainly encompasses the excellence of the Italian production districts. An accessory produced in Italy inevitably acquires a higher value. It is no coincidence that many foreign luxury brands have decided to have them produced in Italy.
• I know you have a desire: do you feel like talking about it?
I would certainly like to create my own line of shoes but, for now, I can’t tell you more …